SWAROVSKI OPTIK: The New EL 50mm Swarovision

Cranston, Rhode Island - SWAROVSKI OPTIK announces the new EL 50mm binoculars with SWAROVISION technology specially developed for greater viewing comfort, especially for eyeglass wearers. Using a field flattener lens, which helps to create a true image, it is possible to produce diamond-bright image resolution right up to the very edge of the field of view ensuring the finest detail without any edge distortion.

In the 50mm category, these very compact binoculars contain HD lenses to minimize color fringing (chromatic aberration) and guarantee razor-sharp images with the highest possible resolution. The EL 50mm SWAROVISON provides viewing comfort through the entire wide-angle field of view with amazing edge to edge sharpness. The sturdy, removable twist-in eyecups have been designed with four intermediate stage settings making it easier to adapt the individual distance between the ocular lens and eye. The new focusing wheel made from hard and soft components is non-slip, sturdy, easily and accurately operated. It is possible to change the setting from the close focus to infinity very quickly with only two complete turns. This unrivalled close range is particularly beneficial for the macro observation world.

SWAROVSKI OPTIK NORTH AMERICA CEO, Albert Wannenmacher, said of the market launch, "These new 50mm EL Swarovisions are amazing as far as their performance, but moreover the compact size within the 50 mm category sets a new standard for larger binoculars.”

The time-tested and elegant EL design with wrap-around grip has also been optimized. Thanks to their rubber armouring, the binoculars are easy to handle even when cold and the ergonomic thumb rests ensure a perfectly balanced observation. The practical accessories are yet another plus in terms of functionality. All new EL 50’s are supplied with a water-repellent bag, an easily adjustable Lift carrying strap, protective caps for eyepieces and objectives, plus the Snap Shot adapter, the latter is used to quickly connect a digital compact camera to the binocular for remarkable photographs taken at long distance.

If you require any further information or photography please contact:

Dean J. Capuano, Communications Manager


2 Slater Road, Cranston, Rhode Island 02920

Tel. 800-426-3089 x2957, Fax. 877-287-8517